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Traditional Media Services for Churches

With our experience and connections in the traditional media arena we can publicize your church in local and national newspapers and magazines, as well as on radio and television stations. We are committed to developing advertising campaigns that will build your ministry's brand and increase the size of your congregation.

Why should your church use traditional media?
With the growing popularity of online church promotions and new media, many people are talking about the inevitable death of the print newspaper. The truth is, newspaper has proven it has staying power and is the perfect way to reach a specific segment of your target audience. Newspapers are local, timely and hands-on, which makes them an invaluable media to market your chuch events, classes and weekly sermons. They are one of the least expensive — yet most effective — ways to target your geographic region on a daily or weekly basis. Newspapers and magazines also give your church the opportunity to get free event publicity by accepting article suggestions and press releases.

How can you combine your ministry's offline and online public relations?
Offline and online public relations strategies are similar but have important differences. Offline, or "traditional" public relations, is geared toward influencing media, communities and audiences with print, radio, television, conferences/events and other "real life" venues. Online public relations is geared toward influencing media, communities and audiences that exist on the Internet using online channels. This includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Online media sources like blogs and online newspapers don't always want the same information that print media sources do. Online newspapers may have different length requirements for press releases or allow you to submit additional photos or attachments. In order to be effective, online press releases need to be optimized with specific keywords in them and descriptive links to attract visitors to your website.

When publicizing your church events, it's important to create two press releases — one for offline purposes and one for online. These releases, although slightly different, have the same ultimate goal: to help your church spread your message.